Web Dev Project

Cytrynuch TikToker - Building a playful creator hub

Overview

Cytrynuch wanted a playful site that feels like scrolling through the TikTok feed but still guides partners toward collaboration.

We leaned into bold colour blocks and interactive widgets to showcase recent content and highlight contact points.

Social profiles alone made it tough to present brand partners with a polished media kit.

The new experience had to celebrate the creator's style without sacrificing clarity for agencies and sponsors.

Drop-in content embeds: Short-form videos, stats, and testimonials can be refreshed without redeploying the site.

Branded contact flow: Partners can request collaborations while staying immersed in the creator's unmistakable tone.

Sponsor-ready layout: Sections for metrics, audience insights, and brand pillars help sell campaigns fast.

I refined component APIs so the creator can tweak accent colours and imagery for each campaign.

Embedding social proof dynamically keeps the page feeling as alive as the TikTok feed.

Ensuring accessibility with vibrant gradients required careful contrast audits.

Keeping bundle size light while embedding multiple third-party widgets took experimentation.